We build next year's gazelle.
The whole machine under one roof — everything from the ads to the strategy to the software behind them. We remove bottlenecks and adapt the company to every stage of growth. We measure directly on the bottom line, drawing on experience from €40M+ in ad spend.
What we do
We grow businesses digitally
We analyse your business in depth and draw up a plan and a roadmap that moves you into a scale-up phase, shaped by what you actually need.
Let's look at your numbers
What we've done for others
80+ brands have felt the difference. Read their stories, then picture your own.
See our casesBrands we've helped
You always know who's sitting with what.
No account managers, no middlemen. The two you write with are the two touching the account.
Nicklas Segatz Mortensen
Co-owner
Owns
Meta Ads, Klaviyo, strategy and creative
Malthe Ærbo Weibeck
Co-owner
Owns
Google Ads, Bing, feed optimisation and profit tracking
The menu
Four things on the menu. No more.
Two ways to work together — and two things we build when they're the bottleneck. We only do what we're best at, and say no to the rest.
Profit Forge
The whole system run under one roof — we own the entire outcome.
per month · no setup fee
The system
- ✓Meta, Google and Klaviyo as one profit-driven system
- ✓Creative & copy produced and tested on an ongoing basis
- ✓Server-side tracking, profit signal and profit dashboard
- ✓Custom software when a manual process is the bottleneck
The partnership
- ✓Analysis, plan and roadmap before anything is switched on
- ✓Ongoing advisory, written plan and monthly strategy call
- ✓One direct line to the people working in the account
We measure incremental lift and net profit — not ROAS. It compounds best from around €650K in annual revenue.
Essentials
A senior media buyer on the one channel you pick.
per month · per channel · extra markets +50%
The channel
- ✓A senior media buyer — no juniors
- ✓Expert execution of the channel to best practice
- ✓Full channel ownership, from setup to operations
The partnership
- ✓One direct line to your specialist
- ✓One monthly report, plus feedback on what's working
You supply creative and copy; we run the channel and tell you which angles hold. We own the channel — not the rest of the business.
Software
Tools built for your business instead of fifteen apps that each cover half of it.
What it does
- ✓Manual routines run themselves — bookkeeping, reconciliation, order flow
- ✓An internal server and tools shaped around your own flow, not an app's
- ✓From 15 apps down to 2 in a typical e-commerce shop
- ✓The numbers live in one place instead of being pieced together
Most app subscriptions don't even cover 70% of what you need. We build the piece that's the bottleneck — and nothing else.
Web
Pages built for one path through the funnel — never a template.
What we build
- ✓Built around a goal for the customer's path, not a layout
- ✓Proper tracking from day one, reconciled with the numbers
- ✓Tested with heatmaps and adjusted as the data lands
If the site doesn't convert, every visitor you paid for goes to waste.
Both retainers run without lock-in.See the full comparison →
The alternative is a department.
The functions Profit Forge covers also exist as six job titles. Here's what they cost at Statistics Denmark's median salaries — and what it means that you don't have to hire them.
You'd otherwise need these six in-house
Median monthly cost including employer pension, holiday pay and supplements — what the employee costs you, not the figure in the contract.
Media buyer (Meta)
≈ €6,820
Media buyer (Google)
≈ €6,820
Email marketer
≈ €6,820
Content creator
≈ €5,700
Tracking specialist
≈ €9,230
Marketing manager
≈ €11,210
Six functions in-house
≈ €46,600/mo
Six seats to fill. Plus software, recruitment, holiday cover and the time it takes to manage them.
Oaksmond Profit Forge
Nicklas and Malthe cover all six
€5,200/mo
You don't get six full-time employees for €5,200. You get those six functions covered by two seniors with 10+ years behind them — and you pay for the time your account actually needs. The point isn't that we're nine times cheaper. It's that you don't have to build the department to get the work done.
Statistics Denmark (LONS20, 2024), nearest official job function, converted at the same rate as our pricing. The figure is standardised earnings: pay plus employer pension, holiday and public-holiday pay and supplements — which is why it sits above the salary you'd negotiate. It is national, and levels outside the capital region are lower. Software and web are quoted separately; we only touch them when they're the bottleneck.
Words from the people paying the invoice.
“We thought we were buying a good service, but we've gotten far more than we feel we've paid for.”
Lucas Lima
“Sitting across from a partner who takes a genuine interest in your business isn't something you see every day.”
Jonas Herlev, partner
“Malthe and Nicklas deliver a service beyond the ordinary. They're sharp in their field and know how to create results.”
Martin Appelby
“Nicklas is highly skilled in Facebook advertising with a strong grasp of business. He lifted our company to a height we only dared to dream of.”
Ryan Mortensen, owner
Tools
Acquisition
Data & Attribution
Creative & Automation
CRM
Web development
Platform & Comms
Next year's gazelle starts with the numbers
Shall we look at your numbers?
30 minutes where we go through accounts, tracking and numbers together — and tell you honestly whether we can move them, and what that would take. Including if the answer is that you're not ready yet.
It does require you to bring your real numbers. We can't assess a business on guesses.