Cases · Løgbutikken · E-commerce · Growth to exit
+161% revenueFrom a slow site to an acquisition target — in 90 days.
+161%
revenue — from €33K to €86K
+71%
average order value
-35%
CPA, adjusted for contribution margin
Exit
the owner sold his shares after the growth
Shopify
Meta Ads
Google Ads
Klaviyo
Profitmetrics
GTM Server-side
HotjarRevenue over time
90 days after go-live
01The starting point
Løgbutikken sells hand-sorted flower bulbs — and was heading into the planting season with a site that took over five seconds to load on mobile, an outdated CMS that generated errors and support tickets, and advertising steered on CPA while one in five conversions never reached the platforms. The campaigns scaled — on a negative contribution margin. The goal: double online sales before the season without weakening the bottom line.
02The rebuild
We replatformed to Shopify in four weeks: 2,100 SKUs structured into a new taxonomy (bulb type, colour, flowering time), metafields for Merchant Center so the feed could be managed without developer resources, and a frontend trimmed to a sub-one-second load. The mobile Lighthouse score went from 29 to 92.
03The profit engine
All tracking moved server-side, and profit per SKU was sent straight to Google and Meta via Profitmetrics — so the algorithms bid on contribution margin, not revenue. Performance Max was split by margin band and seasonal window, Meta took top-of-funnel with Klaviyo events as retargeting fuel, and rule-based bids adjusted continuously to stock and pre-order capacity.
04The exit
90 days after go-live: revenue up from €33K to €86K, average order value +71%, conversion rate more than doubled, and profit margin per order from 23.5% to 33.1%. The growth turned the business into an acquisition target — the owner went on to sell his shares to a competitor in the market.
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