8x revenueFrom a single Odense store to €2.6M+ — over a five-year partnership.

02The growth engine

We ran our framework end to end, with Meta and Google as the acquisition layer and Klaviyo to pick up the low-hanging fruit and build loyalty. The organic content strength they already had was repurposed as paid distribution — and budgets were steered on profit via Profitmetrics rather than the platforms' own numbers. The business stayed profitable the whole way through.

03Under the hood

In parallel, we built their trade-in platform from scratch: intake of collections with direct API access to Shopify, Stripe and Shipmondo. For store credit, the choice was between an off-the-shelf app and building on Shopify's native primitives. We built it ourselves — an app charges a subscription every month, injects third-party data into the checkout and adds one more point of failure. Choices like that look like details, but they're what decides whether costs grow with the business. Several hundred trade-ins have run through the system, and a webhook automation layer with its own API scopes pushes real-time updates to products — especially valuable during bulk events.

04The automation web

Around the platform grew a web of tools: a notification and dispatch system on an SMS gateway and Resend, a bookkeeping flow running directly over REST to e-conomic and coupled with Storebuddy — purchase records, sales invoices, VAT and cost prices in one place. A custom returns flow built for the EU right-of-withdrawal rules effective 18 June, with no fixed app costs. Order consolidation for customers, a demand tool for purchasing and the hot-buy list, ongoing price checks against the market, and in-house replacements for the apps they used to pay a fixed fee for. The result: 10–15 hours freed up — every week.