Cases · True North · Experiences · Full-funnel & retention
-41% CPACamps that fill themselves — year over year on signups.
Sold out
BaseCamp filled systematically — the first time
-41%
cost per sign-up, year over year
29%
of parents bought a new camp within 60 days
Meta Ads
Klaviyo
Google Analytics 4Meta CAPICost per sign-up
Year over year — indexed
01The challenge
True North sells development camps for children and teens — but the spots weren't selling out before the season started, the data sat fragmented across two domains, and there was no system for reselling to families who had already been to a camp.
02The solution
We built a full-funnel Meta architecture with video campaigns and engagement retargeting, turned info evenings into an event-driven lead engine with RSVP flows in Klaviyo, and put retention into a system: post-camp flows that pitch the next level. The domains were unified with server-side tracking — 92% of conversions captured.
03The outcome
BaseCamp was filled systematically for the first time, the secondary camps reached 75% occupancy through re-engagement, and cost per sign-up fell 41% year over year. The strongest creative move: real behind-the-scenes footage delivered twice the click-through rate of polished ads.
Want to see what the numbers could be for you?
An audit takes 30 minutes and shows where your growth is hiding. No commitment, no slides — just the numbers.