Website / Portal / Klaviyo / Meta / GoogleSolid brass deserves
a webshop that can carry it.
Bastant Design makes interior pieces in solid brass and steel with a lifetime guarantee. We built the new webshop, a control room for stock and purchasing, nine flows in Klaviyo and a Meta account with test tracks and catalogue ads.
Website
A new Shopify webshop, live since 4 October 2026, with a set builder and six finishes.
Portal
Stock forecast, purchasing, bundles, stock value and gift campaigns in one tool.
Klaviyo
Nine flows with 21 emails live, from welcome to back in stock.
Meta
Test tracks and catalogue ads with the lifetime guarantee built into the frame.
The account brought under ours, with ProfitMetrics to measure on margin.
Six finishes.
One place to choose.
The webshop is built around the choices customers make: room, material and finish. The set builder puts a whole bathroom or kitchen together in one finish. Scroll through the real pages yourself.
Live pages, captured October 2026 · Scroll, or open full screen
The product pages answer what people ask before buying brass: what it's made of, whether it stays put, and how it ages.
The set builder adds several pieces to the cart at once, in the same finish, so customers don't have to hunt for matching variants.
Stock and purchasing
without guessing.
Small runs in solid metal mean you need to know when to reorder. The portal shows a stock forecast per item, logs purchases, manages bundles natively in Shopify and works out the stock value.
Overview
Updated 2 min agoOrders this week
27
Items in bundles
14
Reorder within 2 weeks
3
Open purchases
2
Orders per week · last 12 weeks
| Item | In stock | Weeks left | Status |
|---|---|---|---|
| KøkkenrulleholderBørstet messing | 64 | 8 | OK |
| BakkeBørstet messing | 12 | 2 | Reorder soon |
| MagasinholderBørstet messing | 29 | 5 | OK |
| Sæbeholder til 2 flaskerBørstet messing | 9 | 1 | Reorder now |
Emails that sound
like Bastant.
Nine flows with 21 emails are live: welcome, abandoned cart, post-purchase, back in stock and more. The season's campaigns are built in the same template, with calm imagery and the products at the centre.
Ads that sell the material.
Not the discount.
We set the account up with test tracks and catalogue ads with the lifetime guarantee in the frame. The ads go straight at what customers actually ask: is it real brass, and will it tip over?
Measured on margin
The Google Ads account sits under ours, and ProfitMetrics is set up so campaigns can be steered by what's left after cost of goods, not just by revenue.
Webshop, portal and channels are built for the same reality: small runs, a focused range and a material that needs explaining. That's why the ads, the emails and the product pages all say the same thing.
Read the case