Cases · Dansk Motor Finans · Finance · Google Ads
4x leadsThe account rebuilt around purchase intent — at half the price on Google.
4x
more leads — same quality
-54%
cost per lead
+220%
conversion rate
Google Ads
Google Analytics 4
Google Tag ManagerSmart BiddingLead growth
2024 — indexed
“Malthe and Nicklas deliver a service beyond the ordinary. They're sharp in their field and know how to create results.”
01The challenge
Dansk Motor Finans needed more leads without a drop in quality — but the account lacked precise tracking, the campaigns were fragmented, and the cost per enquiry was too high to scale.
02The solution
We rebuilt the measurement foundation for full tracking, restructured the account around user intent with match types and negative lists, organised the ad groups by purchase readiness, and switched on Smart Bidding — backed by a disciplined testing cycle on landing pages and keywords.
03The outcome
Four times the leads at 54% lower cost per enquiry — and the conversion rate rose 220%, without any drop in the quality of the enquiries.
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