Cases · Ølands · Bakery · Full-service brand building
3-4x the targetThe millions roll into the sourdough bakery — in a single season.
3-4x
the original revenue target
The full package
brand, website, print and marketing
Week over week
growing traffic throughout the season
Revenue vs. target
One season — indexed
“Nicklas is highly skilled in Facebook advertising with a strong grasp of business. He lifted our company to a height we only dared to dream of.”
01The starting point
Ølands bakes sourdough on old craft traditions in the heart of Kolding — good ingredients, everything from scratch. The craft was there. But there was no brand, no website and no digital strategy to carry it beyond the high street: known on the block, invisible online, and no data on what actually drew customers into the shop.
02The brand
We built the identity around what they already were: craft, transparency and local commitment. Brand narrative, visual identity and the in-store print had to feel like the bakery itself — warm and unfiltered.
03The engine
A website built from scratch, content produced on site — baking scenes, product photography and video — and distributed through Meta and Google campaigns with store traffic and order size as the control levers, not likes. When the brand is the shop, the advertising has to get people through the door, not just collect clicks.
04The result
Sales landed at three to four times the original revenue target, and traffic grew week over week throughout the season — driven by a brand people wanted to come and visit. Today the shop on Bredgade is a regular stop, and the brand still carries.
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