Google Shopping / Meta Ads / SEOPeople search for
the corkscrew too.
For DrikPortvin we ran Shopping ads for port and for the gear: corkscrews, decanters and glasses. We also handled Meta Ads, and we worked on SEO so the shop kept its organic rankings.
The bottle is half of it.
The rest is the gear.
Port and gear in the ads
when people look for them.
Shopping
Port and gear in product ads.
Meta Ads
Ads on Meta alongside Shopping.
SEO
Work that holds the organic rankings.
One ad for each occasion.
We make DrikPortvin's ads on an ongoing basis. The Parole and Parade hunting ports run in the hunting season, the VinLet corkscrew as a gift and the advent calendars in the run-up to Christmas. Each ad speaks to one occasion and one product.
The gear has
its own searches.
One customer is after a particular port. Another needs a decanter or a corkscrew for an old bottle. So the accessories got their place in Shopping too.
The whole range can show up in search.
01Decanters
02Corkscrews
03Port glasses
Shopping covered the port, with extra focus on the gear.
In Shopping, the product
is the message.
The picture, title and price have to make it obvious what you're clicking on.
port accessories
Decanter
599,00 kr.DrikPortvin.dkDecanting and servingBy Cobiro
The Durand™
1.089,00 kr.DrikPortvin.dkFor old and fragile corksBy CobiroSEO looked after
the rankings.
The ads weren't working alone. We also worked on SEO so DrikPortvin kept its organic rankings.
It starts in the search bar.
When people look for port or gear, they can find both a product ad and an organic result.
The whole range in the ads,
and SEO that holds the rankings.
We ran Shopping and Meta Ads. Shopping covered both port and gear. The SEO work ran alongside, keeping the shop's organic rankings in place.
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