The flagship · Full-service
Profit Forge.
Everything that drives profitable growth — creative, channels, tracking, retention and strategy — under one roof. Two people, one accountability, one direct line. We steer by the thing that pays wages: profit.
Not an agency with account structures and junior teams — just the two of us, Nicklas and Malthe. A growth partner who takes responsibility for the whole outcome — and who has to earn you every month. We don't buy revenue that looks good on the top line. We build profit that lands in the bank.
Everything under one roof
What most brands hire five specialists and an agency to cover — delivered by the two of us, working in lockstep.
Creative & content
Creative production
Static, video and UGC produced on an ongoing basis — all you supply is product knowledge.
Copy & angles
Hooks, angles and ad copy written to stop the scroll and sell.
Creative testing
Systematic testing of angles, formats and hooks — winners scale, the rest die.
CRO sparring
We point at the leaks in your funnel, so more of the visitors you already pay for convert.
Channels
Meta Ads
Facebook and Instagram run as one system — structure, signal and creative working together.
Google Ads & Shopping
Search, Shopping and Performance Max, steered on contribution margin rather than revenue.
Klaviyo — email & SMS
Flows and segmentation that lift CLTV and win repeat purchases back cheaply.
TikTok & Pinterest
Scaled on when they make sense for your brand and audience.
Tech & data
Server-side tracking
CAPI and server-side GTM with high Event Match Quality — so the algorithm sees the right data.
Profit signal
Contribution margin fed back to Meta and Google, so bidding chases profit.
Feed optimisation
Titles, custom labels and margin buckets that make Shopping profitable.
Profit dashboard
One place for POAS, MER and contribution margin — decisions on bottom-line numbers, not the platform's self-praise.
Strategy & operations
Fractional CMO
A strategic partner who owns the outcome — not a junior with an account structure.
Written growth plan
A clear plan for where the growth comes from and how we get there.
Monthly strategy call
A founder-to-founder walk-through of the numbers, direction and next moves.
Ad-hoc consultants
Technical and strategic hands for your team whenever you need them.
One direct line
No account managers, no ticketing systems, no waiting. You message the specialists working in the account directly — and get an answer straight away. Decisions that take a week elsewhere take a message here.
Oaksmond
active now
#results09:14
Meta ROAS +22% vs. last week — we're scaling the winners.
#creativeyesterday
3 new UGC angles are live in testing.
#reportingMon
Monthly report ready: contribution margin +18%.
#trackingThu
Server-side EMQ up to 8.7/10 after the fix.
We flag it before you ask
You shouldn't have to chase status. You hear from us when something moves: a winner being scaled, a new test going live, a report that's ready. A partner as invested in your numbers as you are.
Decisions on bottom-line numbers
We don't steer by the platforms' own inflated numbers. Your profit dashboard pulls POAS, MER and contribution margin into one place, so every decision is made on what actually lands in the bank — not a flattering figure in the ad manager.
Profit dashboard
live
POAS
1.9×
+0.3
MER
4.2
+0.4
Contribution
+18%
mo/mo
How we run it
The foundation
An audit of accounts, economics and tracking. We build server-side tracking, feed the profit signal in and stand up the dashboard — so everything that follows rests on clean numbers.
The engine
Creative pipeline started, account structure consolidated, flows and feed in place. The machine starts producing — and learning.
Scaling
We scale on MER, feed the testing engine new angles, strengthen retention and meet every month on direction. Growth compounds.
Who it's for
It's for
- Brands ready to scale profitably — not just spend more.
- Founders who want profit and bottom line over flattering platform numbers.
- Companies that want one partner who owns the whole outcome.
It's not for
- Anyone hunting for the cheapest supplier per channel.
- Anyone after a KPI guarantee — growth is a craft, not a promise.
- Anyone who wants to micromanage every channel themselves.
Get started
€5,200/moNo lock-inWe take on only two new brands a month — that's how the quality holds. Start with an audit: we look at your numbers and tell you honestly whether we can move them.