10 Klaviyo flows you're probably missing
Nicklas Segatz Mortensen · Growth Hacker · Fractional CMO · Meta Ads Nerd · 8 July 2026 · 5 min.
01The ten flows that carry the revenue
Flows are automated: built once, they run in the background and produce contribution margin without extra ad euros. Most stores have welcome and abandoned checkout — but leave the rest. Here are the ten a well-run account runs:
- 1.Welcome flow: converts new subscribers while interest is hottest, and sets the tone for the relationship.
- 2.Abandoned checkout: catches the hottest customers, a few clicks away from buying.
- 3.Abandoned cart: reaches those who added to cart without going to checkout.
- 4.Browse abandonment: catches an earlier interest — people who looked without adding to cart.
- 5.Post-purchase: onboards the product, pulls the second purchase forward and reduces returns.
- 6.Replenishment: hits consumables just before the customer runs out, and raises purchase frequency.
- 7.Winback: revives customers who've stopped buying, before they're lost.
- 8.Sunset: removes unengaged profiles from active sending and protects deliverability.
- 9.VIP / loyalty: nurtures your most valuable customers with relevant recognition rather than discounts.
- 10.Review / UGC: asks for a review and user content at the right moment after the purchase.
Sådan virker det
Et flow er ikke bare en mail — det er en beslutningslogik. Trigger, betinget forgrening (har kunden købt?), tidsforsinkelser og smart sending afgør, hvem der får hvad hvornår. Det er dét, der gør automatiseringen præcis i stedet for spam.
02Build them in the right order
You don't have to build all ten at once. Start with the five that carry the most — welcome, abandoned checkout, browse abandonment, post-purchase and winback — and add the rest as the list and the business grow. Each flow is decision logic, not just an email: triggers, conditional branching and smart sending decide who gets what, when.
Frequently asked questions
Which Klaviyo flows should I build first?+
Welcome, abandoned checkout, browse abandonment, post-purchase and winback. Those five cover the most important moments in the customer journey and typically carry the bulk of flow-driven revenue. Add the others as the business grows.
Are ten flows too many?+
No, if they're set up right with conditional logic and smart sending, so the customer isn't bombarded. Each flow hits a specific moment in the customer journey. The quality of the logic matters more than the number.
Related terms
Glossary
What's the difference between flows and campaigns?
A campaign is a single email or SMS sent to a segment at a set time. A flow is an automated sequence triggered by a customer's behavior (like a sign-up or a purchase) that runs on its own.
Read the entry →Glossary
What is an abandoned checkout flow?
An abandoned checkout flow is triggered when a customer starts the purchase but doesn't complete it — reminding them to finish the order via email or SMS.
Read the entry →Glossary
What is a sunset flow?
A sunset flow gradually steps profiles that haven't engaged over a longer period down and eventually out of active sending — to protect your sender reputation.
Read the entry →Guide
Klaviyo flows that pay the rent
Read the entry →We build and run the entire flow engine in Klaviyo — from welcome to winback.
See Klaviyo & Email →
Nicklas Segatz Mortensen
Growth Hacker · Fractional CMO · Meta Ads Nerd at Oaksmond
Growth hacker and fractional CMO with 10+ years' experience and hundreds of millions in managed ad spend behind him. Background from larger Danish and international scale-ups, and from the agency world.
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