POKÉMON TCGNÆSTE KORT
I SAMLINGEN.
Find det, der mangler i din samling.
GRADED CARDS
ENKELTKORTRetention / Klaviyo
We work with strategy, email design, campaigns and automated flows in Klaviyo. Content and timing follow customer needs, from initial interest to purchases, participation and an ongoing relationship.
POKÉMON TCGFind det, der mangler i din samling.
GRADED CARDS
ENKELTKORT
THE BROW EDIT
THE PENCIL COLLECTIONShape. Fill. Define.
Find the shade that feels like you.


Giv bedet et nyt udtryk med tulipaner i dybe nuancer.
FERIE MED FÆLLESSKAB
Plads til leg, nye venner og oplevelser for hele familien.

TID TIL EN GOD GÅTUREn god vest begynder med den rigtige pasform. Find en model, der passer til din hund.
THE ROUTINE

Kære forælder
De små samtaler i hverdagen er en god måde at følge op på oplevelserne fra campen.
Hvad har du prøvet,
som du gerne vil gøre igen?
Brug spørgsmålet som en åben invitation. Giv plads til dit barns egne refleksioner.

SAMLERENS GUIDE
EN PLADS TIL HVERT KORT
Molly Raven
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Illustrative campaign designs · Content, product and customer journey
Direct sales and qualified enquiries require different signals. Explore the two journeys.
Klaviyo
A welcome flow, product guidance and timely follow-up should support the customer's next decision. We assess repeat purchases, unsubscribes and contribution alongside attributed revenue.
Welcome messages, guidance and follow-up are prioritised around your sales journey. We identify which customer events can trigger relevant communication.
Message, imagery and action should be easy to understand on mobile. Campaigns get their own expression within your identity.
Consent, segmentation and sender setup are part of the work. We also monitor unsubscribes and delivery issues when evaluating performance.
Triggers, delays, filters and exit conditions should work together. A purchase or registration may change the next message, and sometimes the right action is to stop the flow.
The message can continue when the customer meets the filters and may be contacted.
01The customer starts checkout. The flow records the items in the basket.
Klaviyo's attributed revenue is one part of the evaluation. We also assess repeat business, contribution and response so a short-term campaign result is considered in context.
Linear illustration with constant contribution per purchase. Actual purchase timing, returns and customer churn can change the outcome.
Example: acquisition costs of €30,000 and contribution of €250 per purchase. Existing customers are excluded from the CAC denominator.
Scope, responsibilities and measurement are agreed around your business.
Scope determines the fee: channels, markets, content production, data quality and development needs. We agree the work and provide a proposal with responsibilities and deliverables. Media spend and any platform licences are separate from our work.
Yes. We start with access, ownership, history and measurement. We then agree a handover so active campaigns and flows can continue while we assess changes. Your accounts and data should remain under your control.
When a specific task needs more time, specialist knowledge or capacity than you have available. We can support an internal team or own an agreed part of your marketing. Ecommerce, B2B and service businesses need different goals and journeys.
We first review goals, access and data, then agree priorities, responsibilities and measurement. Initial changes begin when the foundation is ready. Timing depends on access, integrations and the scope of work.
In 30 minutes, we clarify your situation, the main challenge and a relevant next step. That could be a focused review or a proposal. A full account analysis requires access and is agreed separately.
We agree measures before starting. These may include contribution, new customers, qualified enquiries or repeat business. We evaluate platform reporting alongside your own business data and distinguish observed change from demonstrated causality.
From insight to action
At Cotonshoppen, email marketing supports the customer journey. The case connects the product range, communication and repeat purchases.
Read the caseKlaviyo and retention
We start with your customer journey, existing flows and the data available to you.
Choose a time30 minutes · No obligation