Retention · Email & SMS
Klaviyo that pays the rent.
Retention is the half of the equation most brands overlook. Flows are built once and produce contribution margin in the background — the most profitable traffic you have. We build that engine.
Most brands overinvest in acquisition and underinvest in retention. But CLTV is built after the first purchase — and every krone it rises is another krone you can afford to spend winning the next customer. Klaviyo is where that equation is won.
How we run Klaviyo
The flows that carry
Welcome, abandoned checkout, browse, post-purchase and winback — built once, producing contribution margin in the background.
Flow logic, not just emails
Triggers, conditional branches and smart sending decide who gets what and when — precision over spam.
RFM segmentation
We speak to first-time buyers, VIPs and dormant customers differently — built on their actual purchase data.
Deliverability
SPF/DKIM/DMARC, a sunset flow and list hygiene, so your email lands in the inbox, not spam.
SMS at the right moments
Time-critical messages where they work — dosed, so people stay rather than unsubscribe.
Popup & list growth
Consented contacts into the top of the funnel, so the retention engine has fuel to work with.
Flows are decision logic
A flow isn't just an email. It's a logic: a trigger, a conditional branch (has the customer bought again?), time delays and smart sending. That's what makes the automation precise instead of spam — and shortens payback by pulling the next purchase forward.
Flow · Post-purchase
live
Trigger
Placed Order
Wait
3 days
Condition
Bought again?
Exit
Repeat-purchase offer
SMS
Wait 2 days → nudge
Retention overview
live
Flow revenue
34%
of total
Repeat rate
38%
+6 pp
CLTV
+22%
MoM
Retention that can be measured
For a well-run account, email and SMS drive a double-digit share of revenue — mostly from flows, not campaigns. We track flow revenue, repeat-purchase rate and CLTV, so you watch retention grow.
The mistakes we clean up
Only three or four flows
Most run welcome and abandoned checkout and leave the rest. We build the whole engine out.
Discount as the default
Teaches customers to wait for the code and erodes margin. We keep discounts for the right moments.
Dying deliverability
Sending to the unengaged kills your reputation. We sunset the dead and protect the inbox.
Want to go deeper into the craft? Read our Klaviyo guide →
Get started with Klaviyo
From €975/moNo lock-inA senior retention specialist owns your Klaviyo. Start with an audit — we look at flows, segmentation and deliverability and tell you honestly where the repeat purchases are.