Retention / Klaviyo

Klaviyo across the customer journey.

We work with strategy, email design, campaigns and automated flows in Klaviyo. Content and timing follow customer needs, from initial interest to purchases, participation and an ongoing relationship.

MatrawsPOKÉMON TCG
ENKELTKORT / GRADED CARDS

NÆSTE KORT
I SAMLINGEN.

Find det, der mangler i din samling.

Graded PikachuGRADED CARDS
Charizard-enkeltkortENKELTKORT
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EnkeltkortGradedTilbehør
MATRAWS · FRA SAMLERE TIL SAMLERE
WunderbrowTHE BROW EDIT

Your brows,
defined.

Wunderbrow blyant i brugTHE PENCIL COLLECTION

Shape. Fill. Define.
Find the shade that feels like you.

FIND YOUR SHADE
WUNDERBROWYOUR BROWS. YOUR WAY.
Løgbutikken
Mørke tulipaner i haven
HAVEN BEGYNDER HER

Planer for
foråret.

FARVER / FORMER / FAVORITTER

Giv bedet et nyt udtryk med tulipaner i dybe nuancer.

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INSPIRATION FRA LØGBUTIKKEN
DincampFERIE MED FÆLLESSKAB
UD AF HVERDAGEN

Sommer.
Sammen.

Familier leger sammen på camp

Plads til leg, nye venner og oplevelser for hele familien.

01Find jeres camp02Vælg uge og destination
Se familiecamps
MINDER, I TAGER MED HJEM
Cotonshoppen
Hund på tur iført dynevestTID TIL EN GOD GÅTUR

Klar til de
kølige ture.

En god vest begynder med den rigtige pasform. Find en model, der passer til din hund.

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FIND PASFORMEN
01Mål din hund02Vælg størrelse
MED OMTANKE FOR DIN HUND
WunderbrowTHE ROUTINE
A LITTLE BROW KNOW-HOW

Brush.
Shape.
Go.

Wunderbrow brow gel
01Start with clean brows.
02Brush through to shape.
03Let your brows do the talking.
MEET YOUR BROW GEL
WUNDERBROW · YOUR EVERYDAY EDIT
True North
EFTER CAMPEN

Tag de gode
erfaringer med.

Kære forælder

De små samtaler i hverdagen er en god måde at følge op på oplevelserne fra campen.

Hvad har du prøvet,
som du gerne vil gøre igen?

Brug spørgsmålet som en åben invitation. Giv plads til dit barns egne refleksioner.

Inspiration til samtalen
Fællesskab på True North camp
TRUE NORTH · LÆRING I HVERDAGEN
MatrawsSAMLERENS GUIDE
PAS PÅ DINE KORT

Fra pull
til binder.

Binder til samlekortEN PLADS TIL HVERT KORT
01Beskyt med sleeves
02Organisér i en binder
03Find plads til det næste
Find tilbehør til samlingen
FRA SAMLERE TIL SAMLERE
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SÆT FARVERNE SAMMEN

Et bed.
Din palet.

Molly Raven i rosa nuancerMolly Raven
Silver Cloud i lyse nuancerSilver Cloud

Leg med kontrasten mellem mørke blomster og lyse nuancer. Find dine egne kombinationer.

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GØR PLADS TIL NOGET SMUKT
Cotonshoppen
HJÆLP TIL DET RIGTIGE VALG

Sidder selen
som den skal?

Hund med sele
1Mål brystetBrug et målebånd omkring det bredeste sted.
2Sammenlign størrelserTjek målene for netop den sele, du vælger.
Se vores seler
VI HJÆLPER DIG MED PASFORMEN

Illustrative campaign designs · Content, product and customer journey

The goal follows your business model.

Direct sales and qualified enquiries require different signals. Explore the two journeys.

Klaviyo

Measure beyond the first sale.

A welcome flow, product guidance and timely follow-up should support the customer's next decision. We assess repeat purchases, unsubscribes and contribution alongside attributed revenue.

01Consent and customer data
02Relevant flow and message
03Purchase and repeat business
Evaluate acquisition against contribution and repeat business.
Illustration of the method · No customer data

The journey determines the work

Welcome messages, guidance and follow-up are prioritised around your sales journey. We identify which customer events can trigger relevant communication.

Design with a purpose

Message, imagery and action should be easy to understand on mobile. Campaigns get their own expression within your identity.

A healthy list and relevant frequency

Consent, segmentation and sender setup are part of the work. We also monitor unsubscribes and delivery issues when evaluating performance.

A flow responds to what the customer does.

Triggers, delays, filters and exit conditions should work together. A purchase or registration may change the next message, and sometimes the right action is to stop the flow.

Explore the process

A reminder should stop once the customer buys.

Checkout startedProfile enters flow
Still meets the criteria?Check before sending
Yes
Relevant message
No
Skip message
Try the logic

Ready for a relevant message

The message can continue when the customer meets the filters and may be contacted.

01The customer starts checkout. The flow records the items in the basket.

Example: Started Checkout with a profile filter for no purchase since entering the flow. A split alone does not replace the ongoing filter.

Evaluate the relationship over time.

Klaviyo's attributed revenue is one part of the evaluation. We also assess repeat business, contribution and response so a short-term campaign result is considered in context.

Explore the numbers

Acquisition cost meets customer value.

CAC30030,000 / 100
CLTV7503 × 250
Payback1.2 mo.First purchase at month 0
Customer contribution over timeSame assumptions as the calculation
━ Cumulative contribution┄ Acquisition cost: 300
0 mo.3 mo.6 mo.9 mo.12 mo.
250 at first purchase750 over the period

Linear illustration with constant contribution per purchase. Actual purchase timing, returns and customer churn can change the outcome.

Example: acquisition costs of €30,000 and contribution of €250 per purchase. Existing customers are excluded from the CAC denominator.

Interactive example. First purchase occurs at month 0; subsequent contribution is spread evenly over the period. These are not customer data.

The work in practice.

All cases

Know what you are agreeing to.

Scope, responsibilities and measurement are agreed around your business.

What does an engagement cost?

Scope determines the fee: channels, markets, content production, data quality and development needs. We agree the work and provide a proposal with responsibilities and deliverables. Media spend and any platform licences are separate from our work.

Can you take over from our current agency?

Yes. We start with access, ownership, history and measurement. We then agree a handover so active campaigns and flows can continue while we assess changes. Your accounts and data should remain under your control.

When does external support make sense?

When a specific task needs more time, specialist knowledge or capacity than you have available. We can support an internal team or own an agreed part of your marketing. Ecommerce, B2B and service businesses need different goals and journeys.

What happens in the first month?

We first review goals, access and data, then agree priorities, responsibilities and measurement. Initial changes begin when the foundation is ready. Timing depends on access, integrations and the scope of work.

What will we get from the first conversation?

In 30 minutes, we clarify your situation, the main challenge and a relevant next step. That could be a focused review or a proposal. A full account analysis requires access and is agreed separately.

How do we assess the results?

We agree measures before starting. These may include contribution, new customers, qualified enquiries or repeat business. We evaluate platform reporting alongside your own business data and distinguish observed change from demonstrated causality.

From insight to action

See how it applies in practice.

Cotonshoppen

Emails built around customer needs

At Cotonshoppen, email marketing supports the customer journey. The case connects the product range, communication and repeat purchases.

Read the case

Klaviyo and retention

Discuss your email flows

We start with your customer journey, existing flows and the data available to you.

Choose a time

30 minutes · No obligation