About
Just the two of us.
Oaksmond isn't an agency with account plans and junior teams. It's Nicklas and Malthe — two growth hackers who sit in the account themselves, and have done for 10+ years across 50+ brands and €40M+ in ad spend.
10+
years' experience
€40M+
in ad spend
50+
brands
28
markets
No layers of account managers, no junior teams, no salespeople who never touch the account. Just the two of us — a kind of ghost agency, where the people who built the company are the same ones sitting in the account and replying when you write. You get the best hands, not the most.
How we think
Six principles that govern everything we do — from the first audit to daily operations.
Profit over vanity metrics.
We steer by POAS, MER and contribution margin — not an inflated ROAS in the ad manager. What lands in the bank is the only thing that counts.
A growth partner, not an agency.
We own the result, not just the execution. No account plans, no junior teams — just the two of us, in the account.
Craft, not guarantees.
We won't promise KPIs we can't control. We promise craft, hard work and honesty — and a foundation built right.
Clean data, real decisions.
Server-side tracking, high match quality and profit signal. Data nerds of the thorough kind — because decisions on half the data are guesses.
No lock-in.
We have to earn you every month. No long contracts, no lock-in. It keeps us sharp and you free.
Honesty over the sale.
We'll say no if we can't move your numbers — even if it costs us the deal. Trust is the whole business.
How it feels day to day
No support queue, no ticketing system. You message the person who's actually in the account — and hear from us when something moves, without chasing a status.
A direct line — not a support queue
You have our numbers. A question, an idea for a test, a quick decision — you write, and you get an answer from the person who actually touches the account. Not an account manager who has to go ask someone else.
Nicklas · Oaksmond
active now
We flag it before you ask
If a number moves, a creative wins, or there's something you should know — you hear it from us straight away. Proactive, in plain English, so you always know where your business stands.
#profit-signal09:14
POAS hit 2.4 today — best day of the month. Scaling up carefully.
#creativesyesterday
New UGC creative beats the control by 38% on CTR. Shifting more budget over.
#trackingMon
Server-side match quality dipped briefly overnight — fixed, all running again.
The people behind it
Two specialists — the people who own your accounts are the same ones who write our guides and sit in the account every day.
Nicklas Segatz Mortensen
Growth Hacker · Fractional CMO · Meta Ads Nerd
Growth hacker and fractional CMO with 10+ years' experience and hundreds of millions in managed ad spend behind him. Background from larger Danish and international scale-ups, and from the agency world.
Malthe Weibeck Thomsen
Growth Hacker · Senior Pull Specialist
Pull specialist with 8+ years' experience. Comes from the agency world and has since worked as an independent consultant for several of the country's largest brands.
Brands we've helped
Want to see what we've done for them? See our cases →
Shall we take a look at your numbers?
Book an audit and we'll tell you honestly whether we can move them — and what it would take if we can.
Oaksmond ApS · Hovborgvej 1, 6623 Vorbasse · CVR: 43117785 · nicklas@oaksmond.com