Understand what drives the cost.
Start with the work
An engagement is priced around the work required. Channels, markets, content production, integrations and advisory needs affect scope.
Read this sectionStart with the work
An engagement is priced around the work required. Channels, markets, content production, integrations and advisory needs affect scope. A business with a long B2B sales cycle needs different work from a store with a large product range.
Separate three parts of the budget
Separate the agency fee, media spend and software. The fee alone does not tell you whether creative production, development or platform licences are included. Ask for each part to be specified, including what falls outside the scope.
Compare responsibilities and deliverables
Check who does the work, which tasks are agreed, how changes are prioritised and how results are evaluated. Agree ownership of accounts, data and assets. A specific proposal lets you compare more than the final fee.
How we scope an engagement
At Oaksmond, we start with your situation and objectives. We then clarify work, access, capacity and measurement before proposing an engagement. You get a scope to evaluate; fees and responsibilities should be clear before work begins.
From insight to action
See how it applies in practice.
Growth also needed a better purchasing process
We built Matraws' trade-in system with submission, assessment, offers and handling in one backend. The work addressed supply as a constraint.
Read the casePriorities and collaboration
Discuss your next step
Tell us where your business stands. We clarify the work needed and whether we are the right fit.
Choose a time30 minutes · No obligation
About the author
Nicklas Segatz Mortensen
Growth hacker and fractional CMO with 10+ years' experience and hundreds of millions in managed ad spend behind him. Background from larger Danish and international scale-ups, and from the agency world.
Meet the team