Definition
Consent Mode adapts Google tag behaviour to consent. It does not collect consent or guarantee lawful processing by itself.
Also called: Consent Mode, Consent Mode v2, Google Consent ModeConsent is part of the data flow.
- 01 / Customer choice
- The consent platform records what the user has accepted.
- 02 / Tag behaviour
- Tags adapt to consent status and the chosen implementation.
- 03 / Measurement
- Modelling depends on implementation and data eligibility. No fixed recovery percentage is guaranteed.
01The consent platform records what the user has accepted.
Basic and advanced
Basic blocks Google tags without consent. Advanced can send cookieless signals when consent is denied. This affects measurement data.
Modelling has conditions
Modelling depends on implementation and data thresholds. No recovery percentage is guaranteed.
Check the implementation
Document the CMP, default status and consent updates. Test acceptance, rejection and changed choices.
Further documentation
Google — Consent ModeFrequently asked questions
Is Consent Mode a consent banner?
No. The banner obtains the choice; Consent Mode communicates it to supported tags.
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