Knowledge · Glossary
The Glossary, A–Z.
All 152 concepts behind profit-driven performance marketing — gathered in one place, explained without the fluff.
A
- a data layer→
- a post-purchase flow→
- a replenishment flow→
- a sign-up popup→
- a sunset flow→
- a welcome flow→
- a winback flow→
- Abonnementsmodel for webshops: hvornår giver det mening→
- Ad Rank→
- Advantage+ Audience→
- Advantage+ Shopping (ASC)→
- affiliate marketing→
- afmeldingsrate→
- Amplitude→
- an abandoned checkout flow→
- an attribution window→
- annonceudvidelser (assets)→
- AOV→
- attribution→
- Auction Insights→
B
C
- CAC→
- Cash conversion cycle: hvorfor vækst kan slå dig ihjel→
- churn rate→
- CLTV→
- cohort analysis→
- Consent Mode v2→
- content marketing→
- contribution margin→
- conversion rate (CVR)→
- Conversions API (CAPI)→
- cookieless tracking→
- Cookiesamtykke og CMP: reglerne og konsekvensen for dine data→
- CPA (Cost Per Acquisition)→
- CPC→
- CPL (Cost Per Lead)→
- CPM→
- CTR→
D
E
- E-commerce marketing: sådan markedsfører du en webshop→
- EBITDA — og hvad har marketing med det at gøre→
- email marketing→
- en A/B-test→
- en CDP (Customer Data Platform)→
- en customer journey→
- en fractional CMO→
- en konverteringshændelse→
- en landingsside — og hvad gør den god→
- en lead magnet→
- en LLM→
- en marketing funnel→
- en USP→
- et heatmap→
- Event Match Quality (EMQ)→
G
L
M
P
S
- SEM→
- SEO→
- server-side GTM→
- server-side tracking→
- Share of Voice→
- Shopify Web Pixels API: hvad ændrede sig, og hvad du skal vide→
- Smart Bidding→
- SMS marketing→
- Snapchat-annoncering i Danmark→
- Social proof: hvad anmeldelser reelt gør ved konverteringen→
- Søgetermsrapporten: sådan læser du den (og hvad Google skjuler)→
- Standard Shopping→
W
- What are Advantage+ catalog ads (DPA)→
- What are brand vs generic searches→
- What are CBO and ABO→
- What are custom audiences→
- What are custom labels→
- What are enhanced conversions→
- What are lookalike audiences→
- What are match types→
- What are negative keywords→
- What are search term insights→
- What are SPF, DKIM and DMARC→
- What are UTM parameters→
- What's the difference between flows and campaigns→
- Working vs. non-working spend→