What we do / Retention

The first order is just the start.

Focus on the relationship between nCAC and CLTV, growing customer value to lift both revenue and profit. We develop the relationship through Klaviyo, relevant campaigns and flows.

Klaviyo · Email · SMS
Klaviyo · Campaigns · Flows
Illustrative formats
Specialists doing the work.Built around your business.
The customer journey

Relevant. All the way.

The same customer. A different need at each stage. Explore an example.

Customer journey / 01

Turn interest into a relationship.

A signup gives you permission to start a conversation. We connect the welcome flow, your brand story and the first relevant product introduction.

Signup · Welcome flow · First order
KlaviyoIllustrative flow and email — adapted to each brand.
Email previewCOLORFUL STANDARD

Welcome to your colours.

Everyday essentials. Made to stay.

Explore the collection
The bigger picture

Better repeat business. More room for new customers.

Acquisition and retention share the same economics. When customer relationships become more valuable, the basis for acquiring new customers changes too. We assess them together.

nCACCost of the first customer relationship
CLTVCustomer value over time
The work behind it

A strong email is only the beginning.

Campaigns

A deliberate calendar, strong design and messages that earn their place in the inbox.

Flows

Automation based on behaviour, timing and what the customer has already experienced.

Customer data

Segmentation, consent and deliverability. The foundations that make relevance possible.

Mathias fra MatrawsExplore the collaboration
Built over time13×

Revenue growth. Five years together.

Acquisition, retention and strategy have been developed together through our partnership with Matraws. The result belongs to the combined effort.

Read the Matraws case