Oaksmond
Hey, we're Oaksmond.Strategic partners
What we do / Retention

The first order is just the start.

Focus on the relationship between nCAC and CLTV, growing customer value to lift both revenue and profit. We develop the relationship through Klaviyo, relevant campaigns and flows.

Let’s look at your retentionExplore the customer journey
Klaviyo · Email · SMS
Klaviyo · Campaigns · Flows
Illustrative formats
Specialists doing the work.Built around your business.
The customer journey

Relevant. All the way.

The same customer. A different need at each stage. Explore an example.

Customer journey / 01

Turn interest into a relationship.

A signup gives you permission to start a conversation. We connect the welcome flow, your brand story and the first relevant product introduction.

Signup · Welcome flow · First order
KlaviyoIllustrative flow and email — adapted to each brand.
Email previewCOLORFUL STANDARD

Welcome to your colours.

Everyday essentials. Made to stay.

Explore the collection
The bigger picture

Better repeat business. More room for new customers.

Acquisition and retention share the same economics. When customer relationships become more valuable, the basis for acquiring new customers changes too. We assess them together.

nCACCost of the first customer relationship
CLTVCustomer value over time
The work behind it

A strong email is only the beginning.

Campaigns

A deliberate calendar, strong design and messages that earn their place in the inbox.

Flows

Automation based on behaviour, timing and what the customer has already experienced.

Customer data

Segmentation, consent and deliverability. The foundations that make relevance possible.

Mathias fra MatrawsExplore the collaboration
Built over time13×

Revenue growth. Five years together.

Acquisition, retention and strategy have been developed together through our partnership with Matraws. The result belongs to the combined effort.

Read the Matraws case
The whole picture

It works best together.

AcquisitionMeta Ads · Google Ads · Ad creativesAdvisoryStrategy · Profit data · Advisory

Know what you are agreeing to.

Scope, responsibilities and measurement are agreed around your business.

What does an engagement cost?

Scope determines the fee: channels, markets, content production, data quality and development needs. We agree the work and provide a proposal with responsibilities and deliverables. Media spend and any platform licences are separate from our work.

Can you take over from our current agency?

Yes. We start with access, ownership, history and measurement. We then agree a handover so active campaigns and flows can continue while we assess changes. Your accounts and data should remain under your control.

When does external support make sense?

When a specific task needs more time, specialist knowledge or capacity than you have available. We can support an internal team or own an agreed part of your marketing. Ecommerce, B2B and service businesses need different goals and journeys.

What happens in the first month?

We first review goals, access and data, then agree priorities, responsibilities and measurement. Initial changes begin when the foundation is ready. Timing depends on access, integrations and the scope of work.

What will we get from the first conversation?

In 30 minutes, we clarify your situation, the main challenge and a relevant next step. That could be a focused review or a proposal. A full account analysis requires access and is agreed separately.

How do we assess the results?

We agree measures before starting. These may include contribution, new customers, qualified enquiries or repeat business. We evaluate platform reporting alongside your own business data and distinguish observed change from demonstrated causality.