What we do / Acquisition

New customers. Healthy business.

Profitable customer acquisition through channel expertise and proven methods. Meta, Google and ad creatives — guided by what a new customer is actually worth.

Meta Ads · Google Ads · Ad creatives
Meta · Google · Ad creatives
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Specialists doing the work.Built around your business.
The disciplines

Three disciplines. One objective.

More profitable new customers. Click through the work behind it.

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01 / Meta Ads

Create demand.

Meta Ads connect the right angle, audience and creative. We test systematically and distinguish new customers from people who already know you.

  • Account structure and campaign strategy
  • Angles, audiences and creative testing
  • Optimisation around new-customer economics
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The decision basis

A new customer has to make business sense.

We combine platform data with your business economics. Your margins, customer value and capacity determine how aggressively it makes sense to grow.

Meta AdsGoogle AdsConnected with your numbers
nCACCost of acquiring a new customer
MarginWhat remains after the order
CLTVThe value of the relationship over time
Mathias fra MatrawsExplore the collaboration
Built over time13×

Revenue growth. Five years together.

From DKK 2–3 million to over DKK 40 million in revenue. A long-term collaboration combining acquisition, retention and strategic guidance.

Read the Matraws case
The collaboration

A clear plan. Work that moves.

  1. 01

    Understand the starting point

    We review the accounts, business economics and customer data before choosing a direction.

  2. 02

    Build the next tests

    We agree on hypotheses, priorities and the evidence needed to make a decision.

  3. 03

    Scale what holds up

    Budget, creative and account structure evolve together as the evidence improves.