Acquisition / Google Ads

Google Ads built around your business.

We work with Search, Shopping and Performance Max for businesses with different sales journeys. The goal may be a purchase, a qualified enquiry or a new customer. Measurement should reflect that distinction.

Discuss your setup How we work together

Classic Organic Tee — Hunter Green — Shopping · Product, price and retailer in the search resultIllustrative preview · Example prices

The goal follows your business model.

Direct sales and qualified enquiries require different signals. Explore the two journeys.

Google Ads

Measure beyond the first sale.

Revenue alone does not show whether growth is profitable. We connect conversion values, margin and new customer acquisition in the evaluation.

01Customer intent

02Offer and buying experience

03Contribution per new customer

Evaluate acquisition against contribution and repeat business.

Search intent before structure

We distinguish brand demand, searches for a solution and purchase intent. Budgets and landing pages follow the objective.

Useful conversion values

For ecommerce, we work with contribution. For lead generation, we assess enquiry quality and sales where the data supports it.

Ongoing prioritisation

Search terms, budgets, ads and landing pages are assessed together. History is retained and changes documented so progress can be evaluated.

Accurate product data. Relevant Shopping ads.

We refine titles, imagery and product data so customers can find relevant products. Prices and availability stay in sync with the store. Custom labels segment the range by category, season or margin.

Explore the process

Product data becomes a Shopping ad.

PRODUCT / CS-TEE

title: Organic Tee · Green
availability: in_stock
price: 40.00 EUR
color: green
size: M

Choose a variant. The product data and ad update together.

Model wearing a green Colorful Standard T-shirt

Organic Tee · Green

€40In stock · Example priceFrom Cobiro

01ID, title, image and variant describe the actual product being sold.

Illustrative product display. Title, price, availability and landing page must agree. CSS: Cobiro.

Structure should make decisions easier.

We organise the account around markets, intent and economics. Brand demand and new customers are assessed separately so an aggregate ROAS does not obscure where demand originates.

Explore the process

From search to a relevant landing page.

organic cotton t-shirt

01What does the person want to achieve? Group searches by need.

The process shows the decisions behind search advertising. It does not promise a position or click price.

The work in practice.

Know what you are agreeing to.

Scope, responsibilities and measurement are agreed around your business.

What does an engagement cost?

Scope determines the fee: channels, markets, content production, data quality and development needs. We agree the work and provide a proposal with responsibilities and deliverables. Media spend and any platform licences are separate from our work.

Can you take over from our current agency?

Yes. We start with access, ownership, history and measurement. We then agree a handover so active campaigns and flows can continue while we assess changes. Your accounts and data should remain under your control.

When does external support make sense?

When a specific task needs more time, specialist knowledge or capacity than you have available. We can support an internal team or own an agreed part of your marketing. Ecommerce, B2B and service businesses need different goals and journeys.

What happens in the first month?

We first review goals, access and data, then agree priorities, responsibilities and measurement. Initial changes begin when the foundation is ready. Timing depends on access, integrations and the scope of work.

What will we get from the first conversation?

In 30 minutes, we clarify your situation, the main challenge and a relevant next step. That could be a focused review or a proposal. A full account analysis requires access and is agreed separately.

How do we assess the results?

We agree measures before starting. These may include contribution, new customers, qualified enquiries or repeat business. We evaluate platform reporting alongside your own business data and distinguish observed change from demonstrated causality.

From insight to action

See how it applies in practice.

Advertising across markets

The Colorful Standard case connects account structure, product feeds and local demand. Explore the work and the considerations behind it.

Read the case

Google Ads

Discuss your Google Ads

We discuss your goals and measurement to identify the focus of an account review.

Choose a time

30 minutes · No obligation