The concept in practice.
Define the need before the solution
Is the problem too few relevant enquiries, low profit per customer or insufficient capacity to do the work?
Read this sectionDefine the need before the solution
Is the problem too few relevant enquiries, low profit per customer or insufficient capacity to do the work? A clear need helps you decide whether a specialist, a broader engagement or an internal hire fits best.
Look for experience with the work
Look for cases explaining the baseline, work and outcome. A growth figure is most useful when its period and measure are stated. Ask what the agency was responsible for and what other factors influenced the change.
Meet the people doing the work
Establish who works on the engagement, how you communicate and how priorities change. At Oaksmond, Nicklas and Malthe work on the engagements. Tasks and responsibilities are agreed around the specific need.
Agree what the engagement needs
Review budget, access, approvals and your own capacity. An agency alone cannot solve stock, sales or delivery constraints. A useful plan makes those dependencies visible and connects marketing with the rest of the business.
From insight to action
See how it applies in practice.
Growth also needed a better purchasing process
We built Matraws' trade-in system with submission, assessment, offers and handling in one backend. The work addressed supply as a constraint.
Read the casePriorities and collaboration
Discuss your next step
Tell us where your business stands. We clarify the work needed and whether we are the right fit.
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About the author
Nicklas Segatz Mortensen
Growth hacker and fractional CMO with 10+ years' experience and hundreds of millions in managed ad spend behind him. Background from larger Danish and international scale-ups, and from the agency world.
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