Advertising agency · The difference
Advertising agency or performance agency.
The two get confused constantly, but they solve completely different problems. Here's the difference, and when to pick which — including when the answer isn't us.
We are not an advertising agency. We're a performance agency, and the difference isn't cosmetic. An advertising agency builds what people feel about you. We build what they do about it. Both are real disciplines, and most companies end up needing both — just rarely at the same time.
What an advertising agency is good at.
Brand identity
Logo, visual language, tone of voice. The foundation everything else stands on.
The big campaign
One idea running across TV, outdoor and cinema at the same time.
Production
Film, photo and print at a level that needs a crew and a studio.
Awareness
Getting more people to know you exist. It works, but it's measured in surveys rather than orders.
What we're good at.
Ad money that works
We buy traffic on Meta and Google and measure what every krone gives back.
The numbers
ROAS, POAS, CAC. We steer by them and show them, including the boring months.
Short loops
New angle Wednesday, data Friday. Not one campaign a year.
The funnel
The ad is half of it. The rest happens on your site, and we work on that too.
Pick an advertising agency if…
- You're building a brand from scratch and need the identity in place first.
- The job is one big campaign across TV, outdoor and print.
- You need production at a level that takes a studio and a crew.
- The goal is awareness, and you accept that the effect is hard to trace to an order.
Pick us if…
- You have a product that sells, and you want more people buying it.
- You want to see what the ad money gives back, every month.
- You're tired of talking to an account manager instead of the specialist.
- You'd rather have a hand on the account than a big idea on a slide.
And if you need both.
Then take them separately. Let an advertising agency set the identity, and let us run the ads on top of it. We work happily alongside the agency that built your visual language — we just shouldn't pretend we made it.
Still think it's us?
Then start with an audit. We go through your accounts, your tracking and your funnel and tell you where the money is leaking. If it turns out you need the other kind of agency, we'll say that too.