Acquisition / Meta Ads

Meta Ads from message to customer.

We develop and manage advertising on Facebook and Instagram. Audience, creative, landing page and measurement form one journey, adapted to direct sales and longer decision processes.

Discuss your setup How we work together

ConceptProduct & messageProductionFeed · Stories · ReelsEvaluationCreative · nCAC · Contribution

The goal follows your business model.

Direct sales and qualified enquiries require different signals. Explore the two journeys.

Meta Ads

Measure beyond the first sale.

Revenue alone does not show whether growth is profitable. We connect conversion values, margin and new customer acquisition in the evaluation.

01Customer intent

02Offer and buying experience

03Contribution per new customer

Evaluate acquisition against contribution and repeat business.

A clear message

What problem do you solve, and why should the customer choose you? We develop angles, formats and evidence around that answer.

Testing with a purpose

Each creative test has a hypothesis. We assess the response through the sales journey and use the findings in the next production.

Customer economics

Platform reports are compared with your business data. For leads, qualification and sales matter; for direct purchases, margin and new customers matter.

From creative hypothesis to the next production.

We test messages and formats that could influence the buying decision. A high click-through rate is a signal to assess alongside the quality of subsequent actions.

Explore the process

Test the message before scaling the budget.

Everyday colour.

A message in three parts

01Hook

02Product in use

03Next step

One variable per comparison makes the learning easier to interpret.

01Define what the customer should understand or want.

Illustrative ad angles. Compare business outcomes with sufficient data, not clicks alone.

Count each purchase once.

Browser and server events should agree. We review events, deduplication and conversion values. For enquiries, we also assess whether CRM data can improve measurement.

Explore the process

One purchase. Consistent measurement.

StorePurchase · DEMO-1042

1purchase

Example event01

event_name: Purchase
event_id: DEMO-1042
Browser + server: Same event, matched

01The purchase is recorded with a stable ID, value and currency.

Illustration without personal data. Matching event name and event ID identify browser and server copies of the same Meta event.

The work in practice.

Know what you are agreeing to.

Scope, responsibilities and measurement are agreed around your business.

What does an engagement cost?

Scope determines the fee: channels, markets, content production, data quality and development needs. We agree the work and provide a proposal with responsibilities and deliverables. Media spend and any platform licences are separate from our work.

Can you take over from our current agency?

Yes. We start with access, ownership, history and measurement. We then agree a handover so active campaigns and flows can continue while we assess changes. Your accounts and data should remain under your control.

When does external support make sense?

When a specific task needs more time, specialist knowledge or capacity than you have available. We can support an internal team or own an agreed part of your marketing. Ecommerce, B2B and service businesses need different goals and journeys.

What happens in the first month?

We first review goals, access and data, then agree priorities, responsibilities and measurement. Initial changes begin when the foundation is ready. Timing depends on access, integrations and the scope of work.

What will we get from the first conversation?

In 30 minutes, we clarify your situation, the main challenge and a relevant next step. That could be a focused review or a proposal. A full account analysis requires access and is agreed separately.

How do we assess the results?

We agree measures before starting. These may include contribution, new customers, qualified enquiries or repeat business. We evaluate platform reporting alongside your own business data and distinguish observed change from demonstrated causality.

From insight to action

See how it applies in practice.

From advertising to relevant enquiries

Dansk Motor Finans illustrates the work of creating demand for financing. See how the message connects to the enquiry.

Read the case

Meta Ads

Discuss your advertising

We discuss audience, message and measurement before recommending the next step.

Choose a time

30 minutes · No obligation